The Political War has Been Launched

The annual Spring meeting for the DNC is going on in Minneapolis and of particular note with the chatter about Joe Biden entering the presidential race, he was not in attendance. Truth be known, he is quite undecided regard of the ‘Draft Joe Biden’ campaign and Jill Biden does not want him to run for the Oval Office for the third time.

Part of the agenda at the DNC meeting was to present a Iran deal ‘yes’ vote resolution but the DNC Chair, Debbie Wasserman Schultz refused to bring it up.

Meanwhile, the most precious asset for the Democrats is Barack Obama’s database of donors, powerbrokers and operatives and that database has been passed on to the DNC.

The database consists of voting records and political donation histories bolstered by vast amounts of personal but publicly available consumer data, say campaign officials and others familiar with the operation. It could record hundreds of pieces of information for each voter.

Campaign workers added far more detail through a broad range of voter contacts — in person, on the phone, via e-mail or through visits to the campaign’s Web site. Those who used its Facebook app, for example, had their files updated with lists of their Facebook friends, along with scores measuring the intensity of those relationships and whether they lived in swing states. If their last names sounded Hispanic, a key target group for the campaign, the database recorded that, too.

The result was a digital operation far more elaborate than the one mounted by Obama’s Republican rival, Mitt Romney, who collected less data and deployed it less effectively, officials from both parties say.

To maintain their advantage, Democrats say they must navigate the inevitable intraparty squabbles over who gets access now that the unifying forces of a billion-dollar presidential campaign are gone.


Democrats Get The Keys To Obama’s Massive Campaign Email List

Obama’s vaunted campaign email list has been turned over to the DNC, doubling the size of the party’s email list.

MINNEAPOLIS — The most envied digital contact list in politics is now in the hands of the Democratic Party.

Party officials and the remnants of President Obama’s 2012 campaign team have hashed out a deal that turns over control of the campaign’s email list to the DNC, a move that more than doubles the party’s current email contact list and puts some of the most advanced digital contact infrastructure in the complete control of the Democratic Party.

DNC officials declined to discuss the size of the list, but DNC digital director Matt Compton’s excitement at owning the list that helped Obama raise “more than $500 million” last cycle according to the Wall Street Journal was palpable in an intervew at the DNC’s Summer Meeting. DNC officials said the list was the “largest political email list in the world.”

“The email list will help the DNC expand its reach online, build support for a new generation of leadership, and test new tactics for activating Democratic voters in future elections,” he said. “Email is critically important tool for fundraising, grassroots engagement in support of key issues, and setting the record straight about the Republican candidates as well.”

The DNC formally acquired the list earlier this month, and has already used it to send out an email aimed at boosting support for Obama’s clean power proposal. The DNC has used the list before, but only after messages were approved by the campaign organization that owned it. Now, the DNC is free to use it as they please.


What sets the list apart is its enhancements. More than just a huge file of emails, the Obama 2012 list includes information about which specific type of appeals a supporter responded to, how much they donated and when, how they prefer to be contacted, and other granular data that helped make Obama’s digital grassroots outreach the best over two separate campaign cycles.

DNC control means that eventually the party’s presidential nominee will get access to the email list Obama built. Every Democratic presidential campaign would love access to the list, and there has been public grumbling about whether or not Obama would give it up for months. There are no current plans for the competing Democratic primary candidates to get access to the list, DNC officials said, but that could change in the future.

For now, Democratic Party officials are excited to have one of the most sought-after tools in politics. Compton said the list gives Democrats a huge leg up over the GOP in digital outreach.

“The acquisition of this dataset is part of the DNC’s broad efforts to build on its success in political technology and digital organizing, and to keep us many steps ahead of our RNC rivals — and to widen that gap even further,” Compton said.

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Denise Simon